Brings on board, Ruchika Kumar and Pallavi Naidu to spearhead the creation of new IPs and its geographical expansion.
IdeateLabs, a leading digital marketing agency has appointed Ruchika Kumar and Pallavi Naidu as Business Heads at their Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building digital brand strategy, and, innovating branded concepts across social platforms.
Ruchika’s key responsibilities involve creating and managing new digital assets and launching new IPs while amping up the white label content. Pallavi will engineer Ideatelabs’ growing overseas expansion in Singapore.
Commenting on the latest development, Ms. Vrutika Dawda, Director, IdeateLabs said, “I am delighted to welcome Ruchika and Pallavi on board. Together, they come with a rich experience spanning over a decade each across Marketing, Digital and Broadcast Media. Ruchika who was associated with Pepsi MTV Indies, will now develop and create new IPs and white label products for IdeateLabs, while Pallavi who was in Singapore for over a decade, working with agencies like O&M and Leo Burnett, will now focus on our geographic expansion.”
Commenting on her new role Ruchika said, “As building and running new businesses have been my forte, I’m glad to get the opportunity to create new digital assets and launch innovative IPs at IdeateLabs. Giving an idea or a brand’s promise a-live form and getting it closer to its customers in form is something I have always enjoyed and excelled at doing.”
Pallavi explains, “I’m excited to oversee IdeateLabs’ overseas expansion. And, in addition to spearheading the strategic vision of the agency across all verticals, I look forward to creating more industry leading work. Having worked with renowned brands across diverse geographies, I have gained significant insight into working in culturally diverse environments. I’m excited to work with the young professionals at IdeateLabs.”
Vrutika further adds, “Ruchika and Pallavi will be pivotal in the expansion strategies of IdeateLabs. As an agency that’s fast growing we believe in empowering women to reach leadership positions, the idea is to develop and accelerate the careers of senior women in the advertising industry.”
Source Link:
The Economic Times – Brand Equity : https://brandequity.economictimes.indiatimes.com/news/the-people-report/ideatelabs-gets-ruchika-kumar-pallavi-naidu-on-board-to-beef-up-its-leadership-team/65006966
Afaqs : http://www.afaqs.com/news/story/53288_IdeateLabs-makes-new-appointments-in-Mumbai-team
Exchange4Media : https://www.exchange4media.com/marketing/ideatelabs-strengthens-leadership-team-with-the-appointment-of-ruchika-kumar-and-pallavi-naidu_91058.html
Exchange4Media – Facebook : https://www.facebook.com/exchange4media/posts/1728903167145475
Exchange4Media – Twitter : https://twitter.com/e4mtweets/status/1018835187885641728
Best Media Info : http://bestmediainfo.com/2018/07/ideatelabs-strengthens-leadership-team/
Best Media Info – Facebook : https://www.facebook.com/BestMediaInfo/posts/10155758114403546
Adgully : https://www.adgully.com/ideatelabs-brings-on-board-ruchika-kumar-and-pallavi-naidu-79302.html
Adgully – Facebook : https://www.facebook.com/AdgullyIndia/posts/10155271733812142
Adgully – Twitter : https://twitter.com/adgully/status/1019121371073245185
Campaign Brief Asia : http://www.campaignbriefasia.com/2018/07/ideatelabs-hires-ruchika-kumar.html
Branding in Asia : https://brandinginasia.com/ideatelabs-appoints-ruchika-kumar-and-pallavi-naidu-as-business-heads-in-mumbai/
Branding in Asia – Facebook : https://www.facebook.com/brandinginasia/posts/813764978833107
VARIndia IT Magazine – Facebook : https://www.facebook.com/VARINDIAMagazine/posts/10156804233286833
VARIndia IT Magazine – Twitter : https://twitter.com/varindiamag/status/1019120518585372672
Indian Television : http://www.indiantelevision.com/mam/media-and-advertising/people/ideatelabs-beefs-up-leadership-team-with-two-senior-appointments-180716
Indian Television – Facebook : https://www.facebook.com/permalink.php?id=517483194951446&story_fbid=2161018077264608
Indian Television – Twitter : https://twitter.com/ITVNewz/status/1018785986636079104
Social Samosa : https://www.socialsamosa.com/2018/07/ideatelabs-beefs-up-its-leadership-team/
Social Samosa – Facebook : https://www.facebook.com/permalink.php?id=116422695133244&story_fbid=1637820249660140
TVNews4u : https://tvnews4u.com/ideatelabs-beefs-up-its-leadership-team-with-ruchika-kumar-and-pallavi-naidu/
TVNews4u – Facebook : https://www.facebook.com/tvnews4u/posts/1424860780992647
Vijay Vishwanath – TVNews4u – Facebook : https://www.facebook.com/tvnews4you/posts/821102651611506
TVNews4u – Twitter : https://twitter.com/tvnews4u/status/1018790065093279744
Media Infoline : http://www.mediainfoline.com/movement/ideatelabs-moves-leadership-team
MXM India : http://www.mxmindia.com/2018/07/ideate-labs-beefs-up-its-leadership-team/
APN News : https://www.apnnews.com/ideatelabs-beefs-up-its-leadership-team/
Mumbai News Network : https://mumbainewsnetwork.blogspot.com/2018/07/ideatelabsbeefs-up-its-leadership-team.html
Affiliates of India : http://affiliatesofindia.com/ideatelabs-strengthens-leadership-team-with-the-appointment-of-ruchika-kumar-and-pallavi-naidu/
Affiliates of India – Facebook : https://www.facebook.com/affiliatesofindia/posts/1880320345359592
No comments yet. Be the first one to leave a thought.