Ex-Vizeum MD S Yesudas launches new venture Triggerbridge

Ex-Vizeum MD S Yesudas launches new venture Triggerbridge

S Yesudas, the former managing director of Vizeum – one of the Dentsu Aegis Network agencies – has launched his own venture with two other partners. Triggerbridge, the new company which Yesudas is launching in partnership with Ajit Nair of MX Advertising and Amit Tripathi of IdeateLabs, will aim to marry data, content and technology.

“Disruption is the name of the game, not just in theory and we believe the advertising agency model as it is practiced today will cease to exist in the foreseeable future. Global alignments, exclusive agency status will all fall by the way side. Clients will look for smarter brand solutions for making enduring and meaningful connections with their consumers and not super specialised silo solutions,” said Yesudas while talking about the new venture.

He further added, “Media owners will be engaged with, directly by clients and the focus on computer algorithm driven efficiency parameters will also disappear. At Triggerbridge, our endeavor is to future proof a disruptive model. True Vertexing, that will be the need of the hour, now and then by clients and hence, we are calling it ‘the unagency’. And interestingly this will be a virgin territory for us as agencies of today will only stay focused on the transactional mode of advertising. Change for most them will be difficult considering their models and complicated structures.”

Yesudas, with over two decades of experience started his career with daCunha associates and then later on moved to Grey. Between 1995-2006 he worked with Initiave at various capacities and quit the agency as executive vice president. In 2006 he moved to RK Swamy BBDO as CEO. In June 2009 he moved to Vizeum as managing director and left the agency earlier this year.

Ajit Nair, Managing Director, MX Advertising and director and co-founder, Triggerbridge, said “We have built our model around appropriate solutions for clients/brands at various life stages, be it a well established brand or a brand which has already traversed some distance or a brand that needs to go digital from a business diversification perspective or even a client with a ready product and market but no marketing resources.” While funds are the solution for one, an e-commerce ecosystem will be for the other and incredible story telling, optimal content development and deployment, usage of data and technology will be the solutions for some others”

Expanding on the proposition, Amit Tripathi, managing director, IdeateLabs and director and co-founder, Triggerbridge said “True Vertexing is hand holding the brands in the journey to the highest peaks through true contributions by Triggerbridge and through true expressions by the brands. In addition to the fundamental change in definition, our disruption also includes a series of products for the very first time, moving the business away from a pure service, one such is a digital platform that aggregates story tellers and tech producers. Many more are in the pipeline. Our vision will be brought to life by brilliant minds. The overseeing creative board will include true storytellers like authors who have not been corrupted by 30 seconds TVCs and our business board will include members of other company boards as well as venture capitalists.”

Source link:

Afaqs : http://www.afaqs.com/news/company_briefs/?id=57720_Ideatelabs+bags+the+digital+mandate+of+Trichology+expert+Richfeel

The Economic Times : http://economictimes.indiatimes.com/industry/services/advertising/vizeums-former-md-s-yesudas-launches-his-own-ad-agency-triggerbridge/articleshow/50019464.cms

Brand Equity : http://brandequity.economictimes.indiatimes.com/news/digital/ex-vizeum-md-s-yesudas-launches-new-venture-triggerbridge/50013306

Brand Equity : http://brandequity.economictimes.indiatimes.com/tag/amit+tripathi

DNA : http://www.dnaindia.com/lifestyle/report-new-ways-to-trigger-a-connection-between-brands-consumers-2152818

Afaqs : http://www.afaqs.com/news/story/17505_Amit-Tripathi-forms-id8-Labs-post-Percept-Holdings-exit-from-WebPercept

Afaqs : http://www.afaqs.com/news/story/46474_S-Yesudas-Ajit-Nair-and-Amit-Tripathi-launch-triggerbridge-the-unagency

Light House Insights : http://lighthouseinsights.in/amit-tripathi-ideatelabs.html/

Light House Insights : http://lighthouseinsights.in/amit-tripathi.html/

Light House Insights : http://lighthouseinsights.in/syesudas-triggerbridge.html/

Campaign India : http://www.campaignindia.in/article/former-vizeum-head-yesudas-partners-ajit-nair-and-amit-tripathi-to-launch-trigger/423933

Indian Television : http://www.indiantelevision.com/mam/media-and-advertising/media-agencies/s-yesudas-plays-a-whole-new-ball-game-with-triggerbridge-151217

Indian Television : http://www.indiantelevision.com/specials/year-enders/2015-from-employees-to-employers-a-year-of-transition-in-media-151228

VC Circle : http://www.vccircle.com/news/technology/2016/03/03/dino-morea-backs-digital-content-creator-vertuals

Tech Circle : http://techcircle.vccircle.com/2016/03/03/dino-morea-backs-digital-content-creator-vertuals/

AdAge India : http://www.adageindia.in/agency/agency-news/vizeums-s-yesudas-turns-entrepreneur-launches-ad-agency-triggerbridge/articleshow/50024309.cms

Best Media Info : http://www.bestmediainfo.com/2015/12/s-yesudas-turns-entrepreneur-with-launch-of-triggerbridge/

Best Media Info : http://www.bestmediainfo.com/2015/06/ideatelabs-decodes-indias-engagement-quotient-with-brands-on-facebook/

Exchange 4 Media : http://www.exchange4media.com/advertising/s-yesudas-launches-%E2%80%98triggerbridge-the-unagency%E2%80%99_62559.html

Television Post : http://www.televisionpost.com/media-agency/yesudas-ajit-nair-and-amit-tripathi-launch-triggerbridge/

MXM India : http://www.mxmindia.com/2014/09/what-ticks-for-indian-consumers-children-amit-tripathi/

Go Daddy : https://in.godaddy.com/blog/web-pro/clients-in/step-indias-ideatelabs-innovative-digital-marketing-solutions/

Go Daddy : https://www.godaddy.com/garage/webpro/clients/step-indias-ideatelabs-innovative-digital-marketing-solutions/

TV News 4 U : http://tvnews4u.com/s-yesudas-floats-his-own-ad-agency-triggerbridge-partners-with-ajit-nair-and-amit-tripathi/

TV News 4 U : http://tvnews4u.in/s-yesudas-floats-his-own-ad-agency-triggerbridge-partners-with-ajit-nair-and-amit-tripathi/

You Tube : https://www.youtube.com/watch?v=FadtrnP6uFM

Udaipur Times : http://udaipurtimes.com/iim-udaipur-organizes-samvaah-marketing-conclave-2014/

Inside IIM : https://insideiim.com/samvaah-iim-udaipurs-marketing-conclave-2014/

Play Tojsiab : http://play.tojsiab.com/d1BiV1VtMHJpZzAz

You Tube : https://www.youtube.com/watch?v=DeQ8c5Lfbg8

Creative Brands Mag : http://www.creativebrandsmag.com/post.php?335

IIM Chronicles : https://iimuchronicles.wordpress.com/tag/marclan-the-marketing-club-of-iim-udaipur/

Clip Video : http://clipvideo.ga/user/UCoeWAZwywCUFwyG2Z8EPLaA/CBQQAA

Delation : http://delation.rssing.com/browser.php?indx=1236916&item=14816

Comments are closed.