Hafele's Supermoms campaign by IdeateLabs shone upon talented moms.

The Brand

Hafele is a German company started in 1923, backed by its popularity among customers from over 150 countries for providing quality in hardware, fitting systems, and electronic access control systems at par excellence. Hafele launched its range of international home appliances in India under the Nagold series which carries with itself the company’s trademarked unmatchable supremacy in quality and functionality of appliances.

CLIENT

http://www.hafeleindia.com

01 The Task
02 The Strategy
03 The Execution

The task

To promote Nagold Appliances Avarudu offer in Sri Lanka.

The Strategy

To target the market in Sri Lanka and expand the reach and impact of Hafele Nagold home appliances among its audience by using social media platforms.

The execution

The campaign made customers, especially moms put together the 5 given ingredients to prepare a unique dish. We shared a few unique dishes to encourage more entries. Later, in the second round, the shortlisted contestants were asked to share images/videos with us. The final round which had 10 contestants was judged by Chef Maria.