Brand Factory's KTPD campaign by IdeateLabs had millions giggling.

The Brand

A Future Group venture, Brand Factory is India’s largest discount fashion chain with over 60 stores in 27 cities.

CLIENT

http://www.brandfactoryonline.com

01 The Task
02 The Strategy
03 The Execution

The task

To craft a digital campaign that creates a buzz about Brand Factory’s winter collection

The Strategy

To communicate using popular and attention-grabbing jargons and infusing them with day-to-day instances. These elements along with the core message were to be communicated using the right digital platforms.

The execution

The campaign opted for an aggressive approach by roping in social media platforms like Facebook, Twitter and Instagram. The platforms were bombarded with a series of posts and memes to establish the KTPD concept. The brand’s Twitter handle witnessed tweets related to the KTPD moments. Instagram had fun infographics and memes. The campaign was further amplified with two digital films featuring a a slice of life winter plans that suffer a classic KTPD.