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One of India’s leading real estate companies, Kalpataru Limited has been a recipient of several global awards in design and quality. They have achieved exceptional milestones like constructing Mumbai’s tallest residential tower in the 70’s (a record that stood for the next quarter of a century), to introducing the concept of 1.5-bedroom homes and many more.
To drive interest amongst the target audience and finally drive leads from the digital campaign.
To emphasize upon the various amenities and the smattering of value propositions that formed the core of Kalpataru’s Realty offerings.
The campaign started off with a landing page aiming at acquiring maximum qualified leads interested in buying property in Hyderabad. The promotion strategy comprised of Search Engine Marketing with a combination of plain text ads, dynamic keyword insertion in ads and display / GIF banners. The search promotion strategy started with a simple campaign structure with text ads and a landing page highly relevant to people looking forward to purchasing property in Sanath Nagar, Hyderabad. The campaign targeted different groups of people across online platforms. GIF banners were used to great effect.
