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A Future Group entity, Brand Factory is the only retail store that offers 365 days of discounts on over 200 Indian and International brands.
The task was to drive record-breaking footfall to the nationwide physical store network through a digital-first communication campaign.
To engage the youth, a full-fledged Digital Marketing Mix was formulated.
Free Shopping Weekend was launched with interactive teaser posts and polls where the consumers were promised #BrandsForFree. The offers were explained through arresting creatives (GIFs/videos). To reach out to young shoppers, influencers did a funny take on free shopping and promoted this event on their pages for their fans.
| Platform | Snapchat | ||||
|---|---|---|---|---|---|
| Impressions | 1,10,00,000 | 21,00,000 | 1,00,00,000 | 4,20,000 | 6,00,000 |
