While brand awareness--the percentage of your target market who are aware of your brand, services or products--is less measurable, it’s still critically important. A lack of brand awareness in B2B company branding is probably the root cause of all of your marketing problems such as lackluster leads, zero customer engagement, and nonexistent brand recognition can all be traced back to poor brand awareness.

Shaping perceptions of your brand can be a challenging task. Many consumers already have preconceived notions of what a company represents before they engage with a single employee, and changing those notions isn’t always easy. But with a strategic approach to B2B branding and brand awareness, it’s entirely possible to reach members of your target audience in ways that create positive associations with your company and show them what your brand really stands for.

Here at IdeateLabs, a top B2B branding agency our strategy teams focus on building exposure, trust, and thought leadership, while maintaining progress towards goals of website traffic, leads generated, and revenue. We do this by understanding how your audience researches and learns online, you can increase your presence and authority on the right digital channels.

Improving brand awareness is a goal that’s often overlooked, but it can has a significant impact on your ability to reach and retain new clients. If you’re not yet taking steps to create positive associations with your brand among your target audience, a brand awareness campaign could be a great addition to your marketing strategy.

Fortunately, with IdeateLabs by your side achieving the results you want doesn’t need to be difficult!