The number of mobile apps that have seen the light of the day has increased tremendously. In this cut-throat competition, your mobile app is considered successful on the basis of the number of downloads from the Google Play Store or iTunes store. Thus, it becomes important to promote and market your app.
At IdeateLabs, we offer app marketing services that empower your app to reach the top of rankings on App store and/or Play Store. With app store optimization techniques and result-driven marketing strategies, we ensure that your app receives higher visibility and traffic, which in turn result in more downloads for the app.
Our app store marketing includes:
- App Consultation - Clients can get a brief idea about how mobile app marketing works, the ways and methodologies we use to promote the app and a broad idea on how important it is to sustain growth when it comes to the number of downloads.
- App Monetization Plan - Our team of experts will evaluate your app on numerous factors and come out with a convincing monetization strategy to help you unlock the full potential of your app.
- Pre-Launch Strategy - It is important to understand the competitiveness of the app, the demographics it caters to and the objective of the app. After studying it all, we’ll craft a compelling and robust pre-launch digital strategy for ensuring the success of the app. We also advise on the appropriate time of launching the app such that it generates user interest.
- App Store Optimization - At IdeateLabs, our team of ASO experts ensures that your app is optimized for searches on the app store. With in-depth keyword research and applying them along with titles and description, we ensure that your app is optimized for a search query. Moreover, as an app store optimization company, we also conduct rounds of A/B testing to measure your app’s performance.
- User Engagement - Just a strategy to make the app visible is not enough. There has to be a gateway for driving user engagements. So, once the app is launched, we ensure a powerful post-launch campaign which not just engages with the user, but also creates a bond with the users. To market the app and make it popular, we implement social media marketing strategy, in-app marketing, reviews, videos and even paid promotion.
- Analytics and Reports - For constant app improvement, it is necessary to study the user during the entire app lifecycle. User analytics will provide useful data related to the users which can then be used to enhance the app performance. Analytics and reporting go hand-in-hand. We provide a detailed report on the effectiveness of the app and the scope of improvement if any on the current version of the app.