To ensure a spike in sales during a dull period (Feb and March 2016) for the appliances category through promotions across various digital platforms.
The idea was to attract the target audience (age 30-55) by making them an irresistible offer - washing machines at Re.1. This offer was applicable to consumers that made a purchase of appliances worth Rs.1,50,000.
We created an exclusive landing page for the campaign. Consumers were redirected to this page through ads on Facebook, Website banners, Search, Emails and SMS promotions. We used a combination of plain text ads with dynamic keywords to attain maximum CTR.