To create a buzz for a never-before-seen or heard offer of Brand Factory – Free Shopping Weekend. And, make it a property which people look forward to, every year.
To launch Free Shopping Weekend (FSW) and make it the biggest shopping festival India has seen. The complex offer needed to be explained in a simple yet interesting manner, to stand out among other sales.
To maximize the impact of FSW, the campaign was divided into 3 phases - Teaser, Preview Sale and Offer Promotion.
First, a series of teasers were released on all social media handles. Following the TVC launch, we released an explainer video to simplify the complex offer and opened registrations for the ‘Preview Sale’.
Through ads on various platforms and our own Social Media handles, we became the talk of the town.
During the sale, we covered it like any other mega event with Live streaming on Facebook, vox pop videos of shoppers and real-time sale updates.