Urban Yoga Case Study

The Brand

Urban Yoga is part of Indus League, a division of Future Lifestyle Fashion. It is also credited to be India's first Yoga wear brand for men and women.

CLIENT

http://www.urbanyoga.in/

01 The Task
02 The Strategy
03 The Execution

The task

To grow our follower base and increase awareness about the brand.

The Strategy

To host a fun & engaging Q & A contest on Facebook & Instagram to maximize reach and impact. This was supported by exclusive offers and discounts too.

The execution

The idea was to run a week-long contest to gain maximum traction. The idea was 7 days| 7 Questions | 7 Winners. Each contest question had a prize to it and one winner was selected per day. There was also a bumper prize for the one who answered all questions correctly. It was launched on Facebook and Instagram, using ‘Insta Stories’ through teasers and countdown posts to generate curiosity and buzz. We also ran ads on both platforms to increase the reach.