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Since 1947, Franklin Templeton has been dedicated to delivering exceptional asset management for institutional, retail, and high-net-worth clients, the world over. With more than 600 investment professionals in 28 countries around the world, they are uniquely positioned to look beyond the largest or most visible securities in each market to spot smart global investments that meet rigorous investment criteria.
The objective of this campaign was to educate people about the array of mutual fund products offered by Franklin Templeton in a new-age way that engages the audience and creates a disruptive engagement format, that was hitherto unseen by the category.
To utilize the technology provided by the media framework to uniquely annotate the segments in each video
We shortlisted four key features for all videos & uploaded annotations for the same on YouTube. We chose YouTube as the medium for uploading the videos, basis its popularity amongst the target audience (existing client base & new prospects, aged 25-45 at a Pan-India level). On YouTube, we implemented a thorough SEO program by using relevant keywords and tags. These keywords were selected basis their popularity on YouTube amongst the audience.
