Coldwell's SEM Campaign By IdeateLabs Hits a New High

The Brand

Coldwell Banker India is a branch of one of the most established residential real estate franchise systems in North America. It provides an opportunity for smart and visionary investors to partner with the global leader of Real Estate brokerage advisory services.

CLIENT

https://www.coldwellbanker.com/

01 The Task
02 The Strategy
03 The Execution

The task

To establish the brand as India’s most trusted real estate advisory service provider. And more importantly, get qualified leads for franchise acquisition.

The Strategy

We took a 2-pronged approach to franchise acquisition on digital mediums. We focused on promoting the campaign through SEM and LinkedIn with the help of using pull and push marketing with a landing page being the central repository for generated traffic.

The execution

For the SEM campaign, we used dynamic and relevant keywords with high search volumes in the text ads. The LinkedIn Ads were used to reach the potential franchisees looking for business opportunities. We redirected these ads to a landing page to capture the leads.