To create awareness and hype for the Brand Factory annual IP – Free Shopping Weekend (FSW).
Influencer Marketing was implemented to build awareness and increase social engagements and personalised video content was created to appease each individual in the TG.
Influencers across all genres were roped in despite this being the fashion brand. The brand went hyper-local by roping in key regional influencers across locations like Chennai, Gujarat, Kolkata, Maharashtra, North India amongst others. A Free Shopping Weekend anthem, #Freekabukhar was created to showcase the love that customers have shown in all the past three editions. A hook step was also created and performed by TikTok influencers and followed by their fans. Furthermore, 10,00,000 video format invites were created aimed at each customer who interacted with the brand on various social media platforms.