While there are several promotional tools available to both large or small brands and businesses which include social media, online advertising, content marketing, email marketing etc. SMS marketing is the most effective one. As the number of smartphone users increases daily, SMS marketing is the most mobile-friendly & customized way for marketing.
It has been reported that SMS marketing offers 98% of a whooping open rate while email marketing is just 22%. Thus, it is the most effective way to reach users, also, it maintains the highest engagement rate in comparison to emails and apps. Used for over 20 years it is one of the best ways for successful lead generation.
Listed below are some of the advantages of SMS Marketing:
• Immediate
SMS is an immediate marketing channel for brands and business. Simply draft a message and send bulk messages to your customers with just a click unlike designing campaigns and designs. Also, it is reported that +90% of messages are read within three minutes of it being received.
• Direct
Nothing is more direct than communicating via mobile as most people always carry their mobiles along. It is the best way to deliver the right message at the right time. Direct communication also helps promote immediate purchase further creating lasting relationships between brands and customers.
• Mobile-friendly
In the growing world of smartphones, having a mobile-friendly marketing strategy is the latest catch. SMS Marketing is compatible with most of the mobile phones, thus, you can target huge masses with alterations or bring your audience to try new technologies.
• Customer-friendly
Simple, easy and accessible SMS is a great way to engage customers with an excellent 98% open rate. Customers tend to respond to surveys via smartphone in less than six minutes. Customer feedback is valuable for business as it helps them improve product and services as well as understand market trends.
• Eco-friendly
SMS marketing has the lowest impact on carbon footprint compared to direct mail, face to face meeting or email. So, make your way to clean and green business.
• Simple and instant
SMS is small, simple and instant without any complications like emails and leaflets. They are time-sensitive and get delivered in less than 10 seconds. It is reported that 62% of smartphone users check their phone immediately as they wake up while 79% of them check in 15 min of their waking up.
• Trackable
The messages you sent to your customers can be tracked if successfully sent, to whom, what, when as well as if the links have been clicked, etc.
• Lead generation
SMS has high conversion rate as mobile users actively respond to call to actions in the messages as compared to other marketing channels. It is due to the simplicity of marketing as the SMS are short, clear and concise.
• Personal
SMS don’t have spam, unlike email marketing. You can customize your messaging and add a personal touch to your messages and keep it to the point. Customers opt-in to interact with a brand, thus if you text a person you know you are sending it to the right person. People not having a smartphone can also send and receive a text message.
• Cost-effective
It is simple, easy and affordable for business of all shapes and sizes. Targeting the right audience with right message through SMS marketing campaign is set to get you healthy return on investments.