Business-to-business marketing is constantly changing and developing. What works today may not be effective tomorrow, therefore, marketers need to stay updated with the latest B2B marketing trends. It will help marketers prepare their strategies effectively and stay ahead of the competition.
Here are the top B2B marketing trends you can’t ignore
Artificial Intelligence
AI will become more advanced and human-like with time. According to Sundar Pichai, the CEO of Google and Alphabet, artificial intelligence will profoundly impact humanity more than fire, electricity, and the internet.
AI’s emerging technological advancements in speech recognition, natural language processing, and machine learning will significantly impact B2B marketing services in the coming years. Using AI, marketers can provide better experiences to their customers. Moreover, AI makes operations more manageable by automating tedious and time-consuming tasks.
Many call centers are using AI-based speech recognition technology that helps them to identify problems with calls more accurately than human agents.
Social Media Marketing
Social media is a great platform to market your brand and promote your business. With more and more businesses using social media in their marketing strategies to connect with their target audience and build relationships, there’s no doubt that social media marketing will only become more popular in the future.
If you want to stay ahead of the competition, you must have a strong social media presence and publish content that resonates with your prospects.
Content Marketing
As a marketer, you know the importance of content marketing to connect and communicate with your target audience. The world of content will continue to grow and change along with the brand’s marketing strategies. You should think creatively about what your audience wants and create engaging content.
Many people are leaving Facebook and Twitter in favor of platforms like Instagram and Snapchat. But it is always better to present on all platforms and consider creating content that fits each platform best, helping your brand stay ahead of your competition. Also, keep yourself updated with trending technologies such as chatbots and virtual reality and plan accordingly.
Account-Based Marketing
Account-based marketing is another growing trend focusing on targeting specific accounts within a market that are more likely to convert into customers. This kind of marketing uses personalized campaigns for target accounts and can be very effective for businesses, helping them close more deals and grow their revenue.
Here are some of the main reasons why account-based marketing is becoming popular:
- Allows you to focus your resources on high-value accounts that are most likely to close sales
- Helps you to customise your marketing campaign and approach to each account
- Helps you build relationships with key decision-makers at target accounts
- Helpful in providing valuable insights into your customer behavior
- Helps to analyze the data to see how your campaigns are performing.
- Delivers a higher ROI than other B2B marketing strategies
Data-Driven Marketing
Data-driven marketing is the foundation of today’s advertising strategies because it helps marketers make critical business decisions. Emerging technologies like virtual reality and augmented reality provide unique opportunities for businesses to collect data about their customers, preferences, and buying decisions. This data can be used to create more personalized marketing strategies. Consider leveraging these technologies in your marketing efforts because soon, these tools will become commonplace in marketing strategies.
Video Marketing
Video marketing is another marketing trend that is gaining immense popularity. Whether it is about interacting with your target audience to promote your products and services or increasing traffic to grow revenue, it offers many benefits. Another significant advantage is that videos can be easily shared across social media platforms, helping you reach a wider audience.
97% of marketers agree that video has helped to increase user understanding of their product or service, according to HubSpot. Use video marketing to tell a story about your brand or product engagingly and memorably. You can use videos in various ways, such as product demos, interactive videos, explainer videos, customer testimonial videos and more in your marketing strategies.
Influencer Marketing
Influencer marketing has witnessed unprecedented growth in recent years. With more businesses using this marketing strategy to enhance their brand awareness, build trust and reach their target audience, influencer marketing is expected to grow exponentially in the coming years.
Influencer marketing is about leveraging the popularity of social media stars to promote some products and services in the market. These influencers having thousands of followers can help put your product in front of your target audience and generate new leads for your sales funnel.
Omnichannel Marketing
Omnichannel marketing is a marketing approach in which a company offers its products and support services to customers across multiple channels, platforms, and devices such as e-commerce, mobile, stores, etc. When done right, omnichannel marketing is helpful in driving revenue.
Adopting an omnichannel approach in marketing strategy helps you provide your customers with a seamless shopping experience. Your customers will be happier with several methods to access the products and customer support services.
Conclusion
It is important to keep up with the latest marketing trends to grow your business. The emerging B2B marketing trends mentioned above have potential value for your business if executed correctly. So, leverage them for marketing success.