If you want to run a successful business online, it is very important to optimize your website for the users and search engines. SEO is a tool that helps to not only improve an SEO company’s brand visibility but it also helps to boost your website’s organic traffic and ranking. There are a large number of best practices and SEO techniques.
So, let’s look at the most common SEO mistakes that need to be avoided and tips on how to fix them.
- The poor page speed and load time: A slow website is not good for your website’s ranking and traffic. A faster website will assist you in improving the user experience. It will also increase the traffic and click-through rate. Increase in the speed of the site will also help in increasing your site’s ranking on SERPs.
- Avoiding keyword stuffing: Keyword stuffing is an SEO technique that you must avoid at all costs. The over optimization of keywords in the blog posts and web pages will make your content look unnatural. It will also affect the readability which also leads to the poor user experience. The best technique is to make use of Latent semantic indexing keywords. This will help in improving the keyword density of your content.
- A non-mobile-friendly website design: Many people these days use their smartphones and other devices for reading, shopping and surfing online. You will lose prospective customers if you do not make your site mobile friendly. The responsive websites are ranked higher in search results. To ensure that your audience enjoys a superior browsing experience and generate quality leads, make sure that you pick a web design which is mobile friendly.
- Low-quality and boring content: It is important to create engaging content if you wish to achieve your marketing and promotional goals. Only by creating interesting and good quality content you will be able to increase your brand’s visibility and improve website traffic.
- Not using Alt Tags: If you do not use Alt tags you will lose potential traffic from Google Image Search. The Alt tags are a snippet of text that tells the search engines what an image is all about.
- Not using your location in keywords: You should use your location in your keywords as the customers will visit stores that are nearby than those that are far off.
- Not concentrating on local SEO: Local SEO helps in optimization of your site in such a way that it becomes easier for the target audience to look for you online when they search for your business. If you have a local business and if you do not optimize your site, then it will lead to loss of customers. Hence, it is important to focus on local SEO content.