If you are an up and coming SEO agency, it can be quite a stirring experience to stay updated with all the SEO trends. With the field being a dynamic one, it definitely takes even an established search engine marketing agency to stay at par with the industry standards. And that’s why we conducted an extensive research just for you to get an in-depth insight on SEOs and to be able to test your search engine marketing agency before you team up.
Higher searches on mobiles and tablets
Since most searches are done using these portable devices, it is significant for search engines to prioritize mobile-friendly sites. It has become a norm for SEO service providers in India to know how to move about in the mobile marketing space to maximize online exposure on mobile platforms.
The future of online search: Mobile devices
As stated, the mobile search landscape is on an all-time high. Mobile searches have witnessed a significant growth in the previous years as opposed to desktop search. This indicates a rise in mobile-friendliness of websites in future. There is a difference in the SEOs that are strategized for mobile devices, so your SEO service provider in India will definitely have to cope with the change of course.
Local SEO, today and tomorrow
The prime focus today, is to localize SEO. This is yet again an example of evolution of search with changes inflicted due to evolving technology. With devices possessing excellent location tracking systems, the focus from search engines is gradually shifting. Lot of SEOs are also taking spoken keywords into consideration, which might pose as a challenge to SEO marketing in India with respect to generating conversational keywords. Fortunately, there are plenty of apps and software like Google Now, Apply Siri and Microsoft Cortana that help in searching within localities.
Good UX always works
No website must do with highly complex coding. There needs to be SEO work from scratch, which needs to be executed in the design phase itself. If your SEOs are moving away from the traditional design and structure, then it is high time you question your SEO marketing agency.
Responsive and quick loading websites
There is no point having an eye-catching website, when it takes forever to load. It is important to optimize your website and look after its performance. You can monitor your SEO partner’s contribution by keeping track of the ROI you get.
Developing social media strategy
Social media has become a major influencing factor in consumer behavior. Purchase of goods have experienced an all-time boom via these platforms. So, when you choose a search engine marketing agency, make sure they possess a positive record of social media marketing and campaign handling.
Generate first-hand content
There are many factors that affect a website’s ranking in SERPs; one of them is content. While creating content for your webpage, ensure that it is original and as creative as it can get. It needs to be constantly assessed for its quality and innovativeness, so it stands out from your competitors.
In conclusion, a website is powered by a lot of little factors, but a strong SEO strategy directly impacts the rating and ranking. As a result, your business achieves a sure shot launch towards the pinnacle. Even though you hire an agency to take care of this, it is important for you to have a basic idea of how SEO works; only to ensure a transparency between you and them.