Of late, many brands and business owners have started using WhatsApp as a social platform to connect with their valuable customers. There are more than 456 million WhatsApp subscribers and 1 million subscribers are added to it every day. It gives a great opportunity to businesses as it has a huge database of more than million active users every day.
Let’s look how WhatsApp contributes in developing sales and marketing:
A recent report stated that 49% of smartphone owners using messaging app age between 18 to 29. 85% of adults are internet users while 67% are smartphone users. 72% of adults online are Facebook users. Almost about 50 million messages are exchanged on WhatsApp every day.
The above stats clearly indicate that messaging has been the crucial part of successful marketing. It is an excellent platform that offers an extensive user engaging experience to the brands.
Tips to use WhatsApp for effective mobile marketing:
- Internal communication
People are reluctant in accepting change or learning new things. Hence, rather implementing a new communication tool, it’s better to use most commonly used communication apps such as WhatsApp as most of the people use it and it doesn’t require any training.
- Customer communication
It is reported that you get 40% more response for follow ups on WhatsApp as compared to direct phone calls. People don’t like attending calls from unknown numbers. However, they do respond to a personal message. Making use of WhatsApp by companies for customer communication has witnessed better response and engagement.
- Customer support
WhatsApp is an excellent tool for customer support due to its wider reach. Most of the customers would prefer communicating aver WhatsApp rather waiting on the phone line to talk with the help desk.
- Promotions and marketing
WhatsApp is just the new way of messaging. It is a strong marketing tool with great potential. It can be used to share files, videos, images, and text messages related to your products. Also, it has higher chances of delivery unlike messages and emails. It should ideally be used to connect with your loyal and existing customers rather than targeting new customer.
- Events
Creating a WhatsApp group is a great way to keep people informed about the event. If you have the number of the people attending event, you can remind them by texting them on WhatsApp or invite them for a similar event or to join a group. You can also share updates, like videos and pictures taken at the event, etc.
- Group targeting
It is the best way to segment target users. WhatsApp allows the marketers to create groups of similar interests and start discussions. This helps you get good insights of other business owners. Furthermore, there a more chances of your content going viral as the people with similar interest share it with others.
- Brand positioning
Having a personalised approach is more effective on customers rather than the formal one. You are more likely to get active participation from customers if you personally focus and satisfy their queries. It is a step towards building strong brand-consumer relationship.
Wrap up
WhatsApp is one of the most powerful communication app. Widely popular and easy to use, it is cost effective and excellent for business communication besides personal communication.