What is social listening? In simple terms, it is the process of monitoring digital conversations to understand customers’ behaviour and what they are saying about a brand or an industry. In this age of social media, people use these platforms for different purposes, and multiple brands are competing to be on the top of search rankings. Social listening becomes very important to stay relevant and stay connected with customers. Let’s delve into how social listening can help boost your search rankings.
Bridges the gap between brands & audience
Social listening isn’t just about listening to what customers are saying, it also helps in communicating directly to the customers. It helps to acknowledge them through answering their queries and thanking them for feedback, even the negative ones. As a marketer, you can also participate in online customer discussions and threads. Social listening helps in building a relationship with the audience and brand loyalty.
To create user-generated content
As mentioned before, social listening helps in understanding audience. Therefore, it is easier to create content that is relevant to your customers, content that they want to see, and help in minimizing content wastage. It also helps in planning better social media strategies and boost engagements.
Identify problems & fix them
Social media channels have become a platform where customers address their issues. Through social listening, it will be easier to identify real problems that customers are facing with a product or service. Once they are identified, resolving them to offer customers a better experience with your brand. This will also give you an edge over your competitors and help gain trust of customers.
Help identify influencers
When it comes to marketing, it is understood that customers tend to be more open towards a fellow customer’s feedback than the brand. Therefore, many brands are using social media influencers to increase online visibility, leads, and sales. Social listening will help you, as a marketer, find the right influencer who is a true reflection of your brand. After you’ve picked the right influencer, you can get them onboard, help boost brand image, and search rankings.
To get competitive insights
Social listening can help you find out the conversations around your industry and competitors. Allocate time and resources to research on these and it will help you understand why customers are happy and also not satisfied with a product or service, any topics that frequently discussed, etc. An insight into these will also help you plan a better and effective marketing strategy.
To stay relevant and increase online visibility, social listening cannot be ignored. Seek assistance of a social media marketing company that will help you understand and plan a strategy for your brand.