Google is one of the most prominent contributors to uplifting digital marketing and advertising. It’s perplexing, yet effective algorithm has eased out the process of digital marketing by merely asking the marketers to input some data and leaving the rest upon Google’s mystical software. However, it requires search engine marketing companies to be well-versed with the system, its functioning, and its benefits to be able to use it for the right purposes and at the right time. So, let’s get right to it.
What are Google Responsive Display Ads?
These types of ads are a provision for you as marketers in a performance marketing agency to submit copies and pictures along with a suitable ad template and let Google take over the reins to compile them in ways that work best for you. Your creative will then be placed into every ad placement size available, predicted and molded into several formats as per the websites most suitable for your campaign. This saves a lot of your time and minimizes your effort only to deliver with finesse.
Perks of Using Google Responsive Display Ads
- Ad Optimization
Once you have created a responsive display ad by uploading your creative into Google Ads, Google puts a machine learning model to use and determines the perfect amalgamation of creatives for each ad slot based on predictions built from your performance.
- Wider Reach
Multiple logos, headlines, and images can be uploaded depending upon the search engine marketing company’s marketing needs. The size, appearance, and format of the ad are automatically adjusted as per any available ad space. For instance, a responsive display ad may be shown in the form of a social media ad on a social networking site and as a web banner on another website.
- Time Efficient
Ad portfolio expenses can be reduced with the help of responsive display ads within ad groups and campaign so that more time can be allocated towards performance improvement.
- A solution to dynamic remarketing
Responsive display ads support dynamic remarketing by attaching a feed to your campaigns. Personalized content is shown to your target audience with the help of a feed that you can control and add to your campaign. Plugging in a feed to your campaign will display your ads in both dynamic and static formats.
Responsive display ads will be accessible to search engine marketing companies in the next few months. And to make things easier, marketers have the leverage to add up to fifteen images, five headlines, five descriptions and five logos for responsive display ads. There are numerous features they’ve added to this, which gives a potent edge to the process of digital marketing.