Professionals today need to learn the power of having their personal brand. It is never too late, what matters is giving it a start. The highly challenging work culture has led to many people avoiding this and forgetting their personal vision and mission. Personal branding is extremely beneficial to stand out from the crowd and showcase yourself as a star. Here are a few tips to create and develop your personal brand:
Vision: The foremost thing is to understand what you truly desire and want to be perceived from another’s perspective. Question yourself on things that you need to accomplish in life. Give your life a meaning. Many people change their vision way too often; every time the vision is changed, you need to restart from scratch. Decide what your end goal is and stick to it no matter what comes on your way.
Narrate your story: According to the author of The Creative Curve “The most effective personal branding strategy these days is to build a true narrative – single character monologues are boring in Tinseltown, and even more boring for your personal brand”. You need to create a story around your brand that is engaging for the audience to watch. Best way to do this is through video content on social media and blogging.
Embrace your personal achievements: People are often shy to talk about their success. It is the time to shoo this away and convey what you have achieved. People may be disinterested in the beginning but when you share how you added value and chose a different strategy to achieve, you will automatically have a lot of followers who would love to seek advice from you and seek you as a mentor.
Constituency is the key: Once you have figured out your niche and demographic; the next step is to produce content consistently for your audience in order to get recognized. In a world full of people trying to achieve the same thing, there is no other way around being consistent. The minimum target should be at least one piece of content every day.
Positivity: You need to remember that you are your brand. Any action you take is a reflection of your brand, so you need to be wise about it. Helping others and staying positive will only help you in the long run. It is the beam of hope that must reflect when you communicate. Having a natural smile enlightens the entire atmosphere and keeps others engaged with you.
By Vrutika Dawda, Director, IdeateLabs