No matter what the business, marketing is the lifeblood of any business. No matter how outstanding your product, it’s only via marketing that your business can achieve its fullest potential. Business without marketing is just like a struggling fish without water that could soon die.
Marketing plays a key role in bringing the products and services to the right target customers. However, it is very difficult to keep up the relevance of brand in the ever-changing market trends and demands. But with the help of new technology and marketing automation, the marketers can give out their message to the right people at the right time.
While there are several definitions of marketing automation, one of the reliable marketing source Hubspot defines marketing automation as ‘Software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.’
However, there are some of the important marketing automation that can help ease your everyday life. Listed below are some of the most important benefits of marketing automation for your business:
- Helps generate better leads
Generating leads through traditional advertising or inbound lead generation for your business may be interesting but not effective unless the people are genuinely interested in buying. The marketing automation software helps you reach the people at right point i.e. when they are actually interested. Hence, the list of leads you have are more target and have more potential of conversion.
- Helps convert leads easily
Once you have the list of leads, all you need to do is just convert them. Nurturing the lead plays an important role, as it is important to keep the potential customer engaged and interested, further leading to conversion. It is reported that nurtured leads make 47% larger purchase as compared to the unnurtured.
- Lessens lead conversion time
You can decrease the lead conversion time with the help of marketing automation software. One of its best benefits is that it helps people jump from being a prospect to the buyer. As reported by Thomson Reuters, 72% leads were converted more quickly using marketing automation which benefits the company.
- Helps increase revenue
The ultimate goal of any business is to make profits and earn revenue. Marketing automation helps increase the revenues of the companies. Reports state that there was 10% revenue increase and 34% sales increase of the companies who used marketing automation.
- Reduces marketing costs
Marketing automation helps manage crucial marketing tasks, which lowers the staffing needs. This further helps the company save money on the marketing budget and promotes investment in other activities. It is reported that using marketing automation helps generate 50% more sales-ready leads at 33% less cost.
Marketing automation helps track customer profiles and manage data. It also helps get holistic marketing strategy in context to customer acquisition, conversion as well as retention.