5 reasons why video marketing is effective

5 reasons why video marketing is effective

In the digital world, while some marketers are confused about the thought of doing a video advertising campaign and wondering ‘why’. There are several others, who have already taken this route and are winning the race.

Video has great potential to convey more information. A simple 10-second video can convey enormous information through the simple shots. It can be used across several platforms to communicate the message. There are several video companies that help marketers develop persuasive stories and scripts for animated as well as live videos to drive customers.

If you are still not convinced with the thought that video marketing is worthwhile, then continue reading further. Here are the seven reasons why.

Video is Persuasive 

Audio-visual story telling format captures the attention of human brain that requires emotional input for decision making. Video connects with the audience with cues such as background, music, body language, expressions, etc. It creates an emotional bond with the person which reflects in his actions and choices.

Simple concepts like ‘how it works?’ can be easily shown via explainer video while animated video adds life to a simple concept. It is a perfect formula for entertainment and nostalgia that effectively work on the customers.

Creating an even field to play, there are several brands take the video advantage. The only trick they follow is bringing in more creative ways to communicate.

Effectively Boosts Conversion and Sales

Videos can be directly linked to ‘Buy Now’ by providing the product link in description or surrounding it by text and banner, unlike TVCs.

90% of the users feel that seeing the video about the product helps in buying decision process. Adding a video on your landing page can boost conversions up to 80%. Example, big online market stores like Amazon and eBay report that adding a video ad to product description increases 35% chances of the shopper to actually buy that product.

So get started with creating exciting product videos.

Encourages Social Shares

Social marketers use video content with the help of new tools provided by social networks. Facebook has tools like such as 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers) while Instagram provides 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the most popular video network.

More than 500 years’ worth of YouTube videos are daily watched on Facebook and 700+ YouTube videos are shared on Twitter every minute.

However, remember people share videos that interest them, entertain them, are funny or emotional. The more the shares, the more the video’s exposure to reach your target audience.

Search engines

Video increases the time spent by the visitor on your site, which in turn signals Google that your website has valuable content. Thus, the more are the chances of Google showing your website if it is embedded with video. Also, the Google-owned YouTube the second largest search engine will reflect the significant change.

Ensure optimizing videos with suitable titles and descriptions for SEO. Link it to your website, landing page, product and service.

Mobile users

The number of people watching videos online is rapidly increasing. Almost 88% of short pieces and 30 seconders are watched till the end on mobile, unlike computers. Mobile video consumption increases by 100% every year, reported YouTube.

With growing number of smartphone users, the audience keeps growing bigger and tend to watch videos on the go. People watch videos that interest them and entertain them which is an opportunity for marketers to connect as the user is just one click away from buying the product. Thus, brands need to be sensitive to their choice of communication.