Brand Factory chose 14th of Feb, Valentine’s Day to extend the campaign of “Making every occasion special”. In this contest the 2 couples got an opportunity to live their dream date. Through their digital campaign they upped their engagement and customer engagement definitely by an octave.
What we did
Take the “Make every occasion special” message a step further
To change Brand Factory image from a discounted apparel store to a place which brings people together & gives them an opportunity to express & celebrate their love.
Achieve an image that makes Brand Factory a platform to celebrate occasions and relations.
On Facebook, the contestants were given a chance to write down the most innovative way in which they would propose to their beloved. This contest was running offline at Brand Factory stores where the contestants could directly drop-in their entries. This offline activity was also promoted through Facebook.
After an overwhelming participation, 2 winners were selected on the basis of their innovative proposals shared. These winners were given an opportunity to make this Valentine’s Day special with a helicopter ride.
We made it even more special by seizing the priceless expressions of their surprised better halves on a video. This video was then uploaded and broadcasted through YouTube channel and Facebook. The video went viral, and connected with the audience immediately.
The video touched many hearts and became a topic of conversation on twitter. The #LoveIsinTheAir started trending in India right after the video was uploaded. A huge support was seen on twitter by many other brands like Audi, Spicejet, Shaadi.com, L’Oreal Paris.
The video was uploaded on Facebook, which has already fetched 3 Lakh views.
We shared the video on Youtube, which garnered 8K Views.
50 Mn accounts were reached and 80 Million impressions were garnered on Twitter making it an India trend for 2 days.