ORM - Leadership Profile Management

Online Reputation Management or ORM, as the name suggests, is the process of managing the perceptions prevalent about a corporate entity or even an individual on the Internet, on web based networking sites and social media, and on Search Engine Result Pages (SERPs). It includes effective leadership management as well as leadership development. Another term used for it is Corporate Reputation Management or CRM. The Reputation Management Services could also be referred to as Brand Reputation Management Services if the entity whose reputation being managed is a brand rather than a corporate.

Online Reputation Management has become an essential component of any brand reputation management strategy. Protecting a brand image is the most important thing a company needs to do. A brand name and goodwill is earned through years of hard work and losing it might take just minutes in the online world. In today’s reality businesses are steadily falling prey to negative scam allegations that can damage their web reputation drastically. Slander feedback or negative remarks can topple the online reputation of your business which will lead to negative impact to your online credibility and result in significant loss of sales, maybe even of the business itself.

Don’t let negative mentions or reviews about your company hurt your bottom line. Potential customers searching for your company will see these negative entries and often will choose to buy their products or services from another company. What’s buzzing around about you, your products, services and brand influences customer decisions immensely. The World Wide Web is a democracy and everyone has the right to speech which inadvertently means that online users are free to put forth their opinions – “negative or positive”, without any checkpoints being maintained by any central authority. Due to this, you will need to be on your toes when monitoring your online reputation and beware of anything malicious being strewn online about you and handle it upfront before it dents your online reputation.

For the portrayal of perfect digital leadership of your brand, our ORM and CRM services at IdeateLabs encompass:

  • Monitoring online conversation about your brand & corporate or personal identity.
  • Understanding what is being said about it and critically analyzing the reasons behind the discussions.
  • Devising a methodical strategy and interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods.
  • Ensuring that no further negative repercussions occur by maintaining a strong positive online presence.

If negative online reputation is currently affecting your online credibility, then our online reputation management consultants will devise an ORM plan to spot it and remove it from the search engines

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