To boost sales during the dull period (February and March) for the appliances category through a clutter-breaking promotion.
To reach out to evolved audiences, we chose Facebook, Google display and search as media platforms.
The campaign started off with a teaser, which was displayed across Facebook, Häfele’s website and was also embedded in an E-mailer. To add excitement to the campaign, we also published a video on Facebook. We picked the most iconic Bollywood character, Gabbar, to create a buzz in ways that would relate to everyone. We used Gabbar’s famous dialogue, "Holi Kab Hai?" to leverage its popularity in the campaign.