Every company should be prepared for the inevitable public relations crisis - data breach, executive scandal, negative review, failed event, badly planned marketing campaign. Hit by a PR crisis, you’ll need a fast and carefully crafted reputation crisis management response. Damage limitation protocol is a must. After all it’s about your brand’s reputation.
PR crises are serious. Disruptive. Damaging. The popularity of social media means that a crisis can be spread globally, in an instant. For brands, the potential for crises has increased. No longer just the possibility of a natural disaster or a corporate scandal. In this age - where, let’s face it, we’re online all the time - brands have to contend with fake news, cyberattacks, defamatory rumors, hackers. We’re online. We share and spread our outrage.
By helping your organization establish a framework for crisis management public relations in advance, our PR experts at ideateLabs can significantly reduce potential damage to your brand and transform a crisis event into an opportunity for the distribution of positive brand messaging.