To establish the brand as India’s most trusted real estate advisory service provider. And more importantly, get qualified leads for franchise acquisition.
We took a 2-pronged approach to franchise acquisition on digital mediums. We focused on promoting the campaign through SEM and LinkedIn with the help of using pull and push marketing with a landing page being the central repository for generated traffic.
For the SEM campaign, we used dynamic and relevant keywords with high search volumes in the text ads. The LinkedIn Ads were used to reach the potential franchisees looking for business opportunities. We redirected these ads to a landing page to capture the leads.