Experienced in Adobe Analytics, Omniture, Doubleclick, Google Analytics and Reporting Platform.
Well versed with Excel formulas, macros and is able to create dashboards on excel.
Understand web technology and guide on corrective code implementation to tech team.
Ability to explain complex statistical data in a simpler manner that clients can understand and advice on strategy.
Hands on experience building hypothesis to drive business optimization.
Comfortable with handling large datasets, well-versed in quantitative analysis, research, data mining, trend analysis, customer profiling, clustering, segmentation and predictive modelling.
Excellent critical thinking, verbal and written communication skills.
Create email marketing campaigns to promote products or services.
Ensures marketing message is conveyed clearly and delivered properly to prospects.
Ensure messages are sent in proper form and template.
Proofread emails for clarity, grammar, and spelling.
Develop a personalized e-mailer strategy.
Include specific graphics, incentives, and detailed descriptions.
Review messages for brevity.
Send messages to those who have opted in for messages.
Ensure mobile-friendly email templates
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Day-to-Day campaign performance analysis and suggest improvements
Ensure emails follow industry policies and best practices