Branding and Rebranding

Logos and brands, just like people, also need makeovers. Some change after many years, while others change every 10 years or even less.

While some of the most common reasons for rebranding are mergers and acquisitions, other developments such as a change in staff, a new company vision or the need to repair a damaged image also play a role.

When or if the time comes where all signs scream out “Time to Rebrand!”, you must remember that IdeateLabs has your back. We believe that the brand that speaks well, does well. We help your brand to make a seamless communication with the audience.We offer brand communication services that are aimed at strongly connecting your brand with your target audience. These are carried out to ensure high impact and effectiveness. Our umbrella of offerings covers branding identity, re-branding, brand promotions, and corporate communications.All creative, planning and execution tasks are done meticulously.

Here’s what our Branding and Rebranding services include:

  • New Product Branding: Branding a new product which your company has launched. Whether in the real world or in the virtual world. Examples are Amazon or Ebay.
  • Product Branding: Product branding is straight forward and identifies your company through design. You only need to see a company’s logo and you immediately know what company one is referring to. 3 point star on a car and everyone knows it’s a Mercedes.
  • Service Branding: If your company is providing a service instead of a product, this is called Service Branding. A great example of a service provider is FedEx or an airline like Delta.
  • Personal Branding: Personal Branding uses ones name as their business identity. Donald Trump for example uses his name to brand Trump Hotels or The Hilton Family for Hilton Hotels.
  • Extension Branding: This type of branding is used when a company adds a new extension to their brand. Coca cola uses an Extension Brand called Coke Zero. Another example is Apple Ipod, Ipad or Iphone.
  • Flanker Branding: Flanker Branding is when a company introduces a new service or product to their existing brand line. Apple offers the Iphone 5, Iphone 5c and Iphone 5s, marketing them at different prices. Marketing higher and lower end brands.

Here at IdeateLabs, one of the top branding agencies in Mumbai, we believe that the first step in any successful venture, right from branding to rebranding or even launching a product - is to establish a clear definition of what it means to succeed. Every piece of our design is backed up with tons of research and great strategy. Our definition of success begins and ends with yours. We study your market potential, competition and many other factors to cull out a unique selling proposition that's best suited for your business to grow.

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