To change the perception of Brand Factory – from just a discounted apparel store, to a brand that celebrates relationships.
To give people an opportunity to live their dream date by expressing their love in a unique way. This contest was run both online and offline, to drive maximum participation among the core target group.
On Facebook, a contest was launched asking people to express love for their partner using #LoveIsInTheAir. A few lucky winners were given a chance to surprise their dates with a helicopter ride over Mumbai along with several other surprises throughout the day. These special moments were filmed and shared on YouTube, Facebook and Twitter.