To showcase how a brother plays a larger role in a sister’s life.
To communicate the message to the right target audience using the right media platforms and to garner engagement.
The campaign was rolled out across the brand’s social media handles like Facebook, Twitter and Instagram. The concept being, #BrotherLikeNoOther, was brought to life through a series of posts, contests and more that urge participants to share their experiences of how their brother has been a solid support system. The campaign was further amplified through FB posts which promoted Brand Factory gift cards. This was made easy after website integration.