The task was to drive record-breaking footfall to the nationwide physical store network through a digital-first communication campaign.
To engage the youth, a full-fledged Digital Marketing Mix was formulated.
Free Shopping Weekend was launched with interactive teaser posts and polls where the consumers were promised #BrandsForFree. The offers were explained through arresting creatives (GIFs/videos). To reach out to young shoppers, influencers did a funny take on free shopping and promoted this event on their pages for their fans.