To be a seen as a brand that not only celebrates discounts, but relationships too!
To engage with people by giving them a platform to share a few special memories of their siblings. A few lucky participants would be given a chance to surprise their sibling in a unique way at a Brand Factory outlet.
The campaign was run on Facebook wherein we asked contestants to share their special memories with their sibling. This contest was also running at Brand Factory stores, where the contestants could directly drop-in their entries. This offline activity was also promoted through Facebook.
20 winners got gift vouchers, based on the best stories they shared. And, four lucky winners got to surprise their siblings in a unique way at the outlet, which was captured on video and later promoted on social media.